Cat GPS Tracker
We created a wholesome promotional video for pet GPS tracker brand LootPaw, featuring playful cats and motion graphics to bring the product’s features to life.
Promotional Video | Explainer Videos
After tragically losing her own cat to a coyote, our client developed a GPS tracker designed to help cat owners feel more confident letting their pets explore the outdoors. She wanted to share the message that her product encouraged safe freedom for cats, without alienating owners who keep their pets indoors.
"Making sure every cat comes home safe"
About the Project
For this project, we set out to create something soft, cinematic, and full of life. From the start, we focused on capturing the independent spirit of cats – the kind that roam rooftops, climb trees, and disappear under garden fences. Our storyboard was designed to reflect this curiosity and freedom, with natural movement, bright colours, and beautiful bokeh. Every frame was planned to feel warm and alive, echoing the sense of adventure cats bring to everyday moments.
Filming cats meant letting go of control and allowing space for spontaneity. We kept our crew small and our equipment minimal, relying instead on treats, toys, and patience. We caught real moments – cats stalking through long grass, jumping between fences, and curling up in unexpected places. It was important that nothing felt staged. The end result was genuine, heartfelt, and full of character – just like the cats themselves.
"All I can say is WOW!! You guys are awesome!!! I am absolutely loving this video! We absolutely love it and you guys did a phenomenal job through every aspect of this journey. We are so thrilled we found you guys."
- Annamarie Co-Founder