Creating Colourful Lanyard Product Photography
We captured a variety of e-commerce and product photography for ELSA Support to promote their colourful lanyards on their website and social media.
Product Photography | E-commerce Photography | Studio Photography
Moving on from only creating digital resources, ELSA Support moved into the physical product space and needed a suite of product photography of their new lanyards for their e-commerce site. As well as some standard white background shots, it was important for us to capture the lanyards in use on a model and to create some fun, engaging images that matched the rest of the brand.
"Building trust between ELSA’s and the school community"
About the Project
We shot this project on location at ELSA Support, so we needed to create a portable studio setup in order to capture these images. As well as the white background shots, we staged some colourful scenes to help offer a playful and school-like environment for both individual flat lay images and shots of all of the lanyards together (for “bundle” shots). The key to all of these was to really get the colours to pop, as they are very vivid in real life. This was achieved with some tactful light placement and subtle editing just to tease out that last bit of colour.
ELSA Support also wanted some graphics to help sell the features of the products, showcasing the breakaway clip and lay flat design, so we made sure to capture some closeups of the different features in order to create the graphics. The graphics were then created by combining multiple images with text elements to effectively communicate the messaging.